Graphic, Logo, & Package Design

Bringing events & products to life!

BRANDING

My approach to logo design combines creativity with strategic insight to craft brand identities that truly capture the essence of each business while resonating with their target audience. I work closely with my clients to ensure their brand stands out, drives engagement, and supports their business goals. The branding I create is simple, memorable, and versatile—designed to be easily recognizable, timeless, and adaptable across different sizes and mediums. Every element is thoughtfully crafted to remain relevant to the brand and make a lasting impression.

BBofAV - PROJECT HIGHLIGHT

I led a team of three designers in the creation of the “Big Book of AV,” an annual 1,200+ page technical catalog debuting each year at the InfoComm tradeshow. The catalog showcased the latest audio-visual products from leading brands like DJI, SONY, and Intel. Over the course of three months, we designed product pages, advertisements, and custom layouts based on detailed specifications and marketing materials provided by these companies, while making sure to adhere to strict brand guidelines.

In addition to the print version, we also developed a digital edition, which became a powerful sales tool for our client’s customers. I oversaw every stage of the project, from conceptual design and branding to the physical production process, including attending press checks to ensure the highest quality in the final print. This collaborative effort was critical in delivering a key marketing asset for the commercial and consumer Audio-Video industry.

PACKAGE DESIGN

Packaging design became a true passion for me the moment I saw one of my creations on a shelf, and it’s an experience that continues to inspire my work. I approach each project with the goal of offering a fresh perspective on how products can be presented and merchandised. My designs aim to engage customers through attractive, thoughtful packaging that communicates the product’s key features quickly and effectively. I balance creativity with practicality, considering cost, shelf presence, and shipping efficiency—all while adhering to brand style guides.

For me, packaging is not just about protection; it’s about creating a memorable customer experience from the moment they engage with product.

PRESENTATIONS

I worked closely with C-level management to develop high-impact presentations for key business initiatives, including acquisitions, annual business reviews, and marketing prospectuses. I was responsible for crafting an overarching theme and design that seamlessly integrated compelling visuals with strategic content, ensuring each presentation was not only informative but also engaging and memorable.

From creating custom visuals to designing tailored infographics, I focused on enhancing the clarity and impact of the message, helping executive teams effectively communicate complex ideas to both internal and external stakeholders.

MTS - PROJECT HIGHLIGHT

The Big Book of AV was going on the road and I was tasked with designing a way for them to deliver not only Virtual Reality but also Command & Control, Huddle Rooms and Drones to their customers. The project started as just a trailer but quickly grew to fill a 40’ custom Coach from Farber Specialty Vehicles. Logo, product layout, wrap and interior options were all designed by myself.

The Mobile Technology Showroom, as it came to be called received enough in AV manufacturer sponsorship to pay for its creation. The MTS has made stops at CES, InfoComm and even a tailgate event at the Super Bowl.

TRADE SHOWS

With experience designing everything from expansive 50×30 booths to intimate tabletop displays, I manage all aspects of tradeshow execution, including setup, teardown, and onsite coordination. I’ve worked at major trade shows like CES, ISTE, Gen Con, ISE, The National Stationery Show, and CEDIA, creating impactful brand experiences in cities from Amsterdam to New York to Melbourne and Las Vegas.

Whether managing large installations or compact setups, I focus on driving results with lead-generation strategies and sales-driven events that engage attendees and maximize ROI.