I enjoy the challenges of packaging and label design. It can be as simple as following a set of brand guidelines to their logical conclusion all the way up to the structure packaging and how the customer will first interact with the product. Each product is different this is where the fun begins.
Logos, business cards and corporate identity packages.
Working at an international wholesale distributor has given me the incredible opportunity to work on marketing pieces for some high profile brands, creating everything from postcards, trade publication ads, emails, banner ads and surveys. Selling these initiatives to the manufacturers also required its own marketing which translated into yearly prospectus filled with charts, custom icons and infographics.
Led team of 3 designers to complete annual 1440 page Audio Video technical catalog in under 4 months. Responsible for adhering to multiple brand standards, maintaining visual appearance and brand style continuity. Reviewed printer proofs and performed press checks.
Executive level presentations used for corporate updates, decks used in acquisitions and distribution partnerships.
The Big Book of AV was going on the road and I was tasked with designing a way for them to deliver not only Virtual Reality but also Command & Control, Huddle Rooms and Drones to their customers.
The project started as just a trailer but quickly grew to fill a 40’ custom Coach from Farber Specialty Vehicles. Logo, product layout, wrap and interior options were all designed by myself.
The Mobile Technology Showroom, as it came to be called received enough in AV manufacturer sponsorship to pay for its creation. The MTS has made stops at CES, InfoComm and even a tailgate event at the Super Bowl LII.
In a previous lifetime (ok it was 13 years ago) I worked at a trade show display design studio. Taking this experience to my next employer I applied it to create everything from simple popups to laying out large 50’x50’ 2 story islands. In 2019 these booths generated 42,934 leads globally, up 3,827 from 2018.